Home Internet Godaddy acquires South African startup

Godaddy acquires South African startup

- Advertisement -

Godaddy acquires Over, a South African startup as it moves to become a media start-up

Godaddy is one of the biggest names in domain registration. As of March 2019, the company reported 18.5 million customers. But it is now looking beyond the web to become a media start-up with the acquisition of South African startup, Over.

Godaddy acquires Over as it hopes to compete with Squarespace and Wix
- Advertisement -

Over is an app that lets you create designs with customisable layouts and templates. It allows users to create content on a mobile phone for Facebook, Instagram, Twitter, and other popular social platforms, as well as email marketing campaigns and websites. With over 1 million active users and 220,000 projects daily, Godaddy’s acquisition makes sense.

The financial terms of the acquisition are not public knowledge but here’s what we know: Over will continue to operate as a standalone company.

Godaddy acquires Over in a bid to grow GoCentral, Godaddy’s website building product which contains tools which help with email marketing as well as search engine optimization (SEO).

Ialso fits into a plan to reach people who don’t use Godaddy. According to Justin Tsai, Godaddy’s vice President of growth and product:

“Over’s capabilities really target those set of people, who may have an Instagram profile where they need to post visually engaging content but have never gone to GoDaddy,”

Over CEO & Co-founder Matt Winn said: “Putting our best-in-class social content creator together with GoDaddy’s website and marketing tools is a powerful combination”

“With our combined products, everyday entrepreneurs can go from an idea to a successful online presence faster than ever before.”

Over is the sixth company to be acquired by Godaddy since 2017. Other acquisitions include Main Street Hub, Cognate, Sellbrite, Scurri and Plasso.

Pauline A . E
Pauline A . E
Be the change you want to see in the world...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

video

Give Your Desktop The Wow Factor | Elegant Clean Look 2021 | Windows 10 Customization

Give Your Desktop The Wow Factor | Elegant Clean Look 2021 | Windows 10 Customization...
video

PixCell LED – Official Introduction | Samsung

PixCell LED - Official Introduction | Samsung... Introducing PixCell LED for intelligent headlamps to enhance road safety. Monolithically integrated PixCell LED design provides precise selective...
video

Samsung Galaxy S22 Ultra VS iPhone 12 Pro Max

Samsung Galaxy S22 Ultra VS iPhone 12 Pro Max...
video

New MacBook Air, iPhone 13, iOS 14.6 RC Release, AirPods and more

New MacBook Air, iPhone 13, iOS 14.6 RC Release, AirPods and more... New MacBook Air with colors, New MacBook Pro, Apple Music HiFi, iOS 14.6...
video

NEW Mercedes T Class | FULL Review EQT Concept V Class 7 Seats EXCLUSIVE Interior Exterior

NEW Mercedes T Class | FULL Review EQT Concept V Class 7 Seats EXCLUSIVE Interior Exterior...  
error: Alltechng Content is protected !!