How Apple Promotes Powerbeats Pro in New Video… Apple’s Beats brand today shared a new video designed to promote Powerbeats Pro, Apple’s upcoming wire-free earbuds that are similar to the AirPods, but designed with fitness and sports in mind.
The video features multiple famous athletes and a brand new single, “Saw Lightning,” from Beck. Beck’s new song was released today alongside the ad and is available on Apple Music. The video was directed by Hiro Murai, a Grammy Award winning filmmaker who directed the hit music video for Childish Gambino’s song “This is America.”
In the video, each of the athletes is wearing a set of white Powerbeats Pro while playing their respective sports, ranging from gymnastics to basketball. Beats says that the video is part of a new “UNLEASHED” campaign promoting the Powerbeats Pro.
Athletes featured include gymnast Simone Biles, boxer Anthony Joshua, tennis pro Serena Williams, basketball player LeBron James, soccer player Eden Hazard, rugby player Owen Farrell, boxer Ramla Ali, weightlifter Zoe Smith, basketball player Ben Simmons, football player Odell Beckham Jr., skier Kevin Rolland, skateboarder Leticia Bufoni, boulderer Miho Nonaka, snowboarder Shaun White, soccer player Alex Morgan, runner Ruddy Trobrillant, and ballet dancer Jasmine Perry.
Apple plans to release Powerbeats Pro in May, with the new earbuds set to cost $250 in the United States. A specific launch date is not yet known, nor has Apple said whether pre-orders will be available ahead of time.
Powerbeats Pro, officially announced in early April, share many features with AirPods, including the same H1 chip and sensors for features like ear detection, simple and fast pairing, easy swapping between devices, and Hey Siri support.
Powerbeats Pro also offer longer battery life at nine hours per earbud before needing to be recharged with the wireless charging case, and they are designed to better stay in the ears than AirPods with an earhook that holds them in place and ear tips in four sizes.