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iPhone sales finally show signs

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The latest round of iPhone price cuts on China have accomplished their goal, according to an analyst with Wedbush. Demand for Apple handsets has increased in that country.

That’s very good news for the company, as CEO TIm Cook said early this year that slow sales in China were the entire reason Apple saw a revenue decease at the end of 2018.

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“As we have discussed with investors, it has been Apple’s pricing hubris on iPhone XR that was the major factor in the company’s December earnings debacle in China,” wrote Wedbush analyst Daniel Ives in a note to investors this morning. “However with some recent price cuts demand trends are slowly turning around in this all-important region for Cupertino.”

China causing headaches for iPhone sales

In January, Apple revealed that during the last quarter of 2018 it had experienced a year-over-year decline in revenue, the first time that had happened since before the original iPhone launch.

At the time, Cook said, “Most of our revenue shortfall to our guidance, and over 100 percent of our year-over-year worldwide revenue decline occurred in Greater China across iPhone, Mac, and iPad.”

“As we have discussed with investors, it has been Apple’s pricing hubris on iPhone XR that was the major factor in the company’s December earnings debacle in China,” wrote Wedbush analyst Daniel Ives in a note to investors this morning. “However with some recent price cuts demand trends are slowly turning around in this all-important region for Cupertino.”

China causing headaches for iPhone sales

In January, Apple revealed that during the last quarter of 2018 it had experienced a year-over-year decline in revenue, the first time that had happened since before the original iPhone launch.

At the time, Cook said, “Most of our revenue shortfall to our guidance, and over 100 percent of our year-over-year worldwide revenue decline occurred in Greater China across iPhone, Mac, and iPad.”

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