Traditional consumer tech companies are desperate to get into the automobile industry. LG has announced the signing of a memorandum of understanding with Cerence Inc. – which recently spun off from Nuance Communications – to develop a new software solution that integrates LG’s webOS Auto In-Vehicle Infotainment (IVI) system with Cerence ARK (AI Reference Kit). The result will be another new digital voice assistant for the automotive market.
Together, the companies are aiming to create a more convenient in-car experience through voice commands that allow drivers and passengers to have more control over car functions, navigation, and multimedia content. It all sounds a lot like another direct competitor to Google’s Android Auto and Apple’s CarPlay.