Home Tech News Reason Apple buys AI startup Laserlike

Reason Apple buys AI startup Laserlike

- Advertisement -

Do you know APPLE takes over machine learning (ML) startup Laserlike in a bid to make its Siri AI assistant less of a dunce.

According to report gather, The Information has the scoop and reports that Apple purchased the four-year-old Silicon Valley-based startup, which was founded by three former Google engineers, towards the end of 2018.

- Advertisement -

Cupertino churned out its usual statement, confirming: “Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans”

Laserlike had an app, which is no longer available in the App Store or Google Play, that used AI to offer users a personalised “interest search engine” that searches for content about the topics that the user cares about.

The startup’s technology was also adopted by Mozilla last year for a ‘Test Pilot’ Firefox add-on that generated recommendations of sites to visit based on a user’s browsing habits.

“Laserlike’s core mission is to deliver high-quality information and diverse perspectives on any topic from the entire web,” the now-defunct startup’s mission statement reads. “We are passionate about helping people follow their interests and engage with new perspectives.”

According to The Information‘s sources, Laserlike’s team has joined Apple’s newly-formed AI group headed by John Giannandrea, who was promoted to senior vice president in December after being hired from Google last year.

Now it’s part of the Apple camp, Laserlike’s tech will no doubt be used to enhance Siri, which has long struggled to match up to the likes of Amazon’s Alexa and Google Assistant. The AI could come baked into the firm’s incoming TV and news subscription services, recommending users things to view and read based on their interests and current habits.

Apple has acquired a host of AI startups in recent months. Last year, the firm purchased privacy-focused AI outfit Silk Labs, and in February, the firm scooped up, er, Hello Barbie voice tech outfit PullString.

Technology is making life more meaningful, improves productivity... We are tech lovers...


Please enter your comment!
Please enter your name here

Must Read

Huawei released Watch GT 2 in New Year’s design and Freebuds 3 headphones in red

Huawei has re-released the Watch GT 2 smartwatch in the New Year's design, as well as the Freebuds 3 wireless headphones in red. Like the original...

Apple admits This on iPhone 11s – Details

Apple finally explained why the iPhone 11 keeps sharing location data even when the feature is individually deactivated for all apps and services. Concern over the matter...

Here is Nokia 2.3 Price in Nigeria, Full Specifications, and Features

Nokia 2.3 price in Nigeria is expected to be N44,100 which is approximately $122(USD) for the 2GB/32GB variant. The phone is expected to launch...

Cashless Policy Will Negatively Affect MSMEs, Employment Generation, MAN Warns

The Manufacturers Association of Nigeria (MAN) has expressed concerns over the planned implementation of the cashless policy introduced by the Central Bank of Nigeria...

Will National Assembly approve Buhari’s $29.9bn loan request – Must Read

A lot of people are worried over the $29.9billion loan request, which President Muhammadu Buhari recently presented to the Senate for approval. The worry is...