Home Mobile Phones smartphones Buyers always look for good camera in smartphones

smartphones Buyers always look for good camera in smartphones

- Advertisement -

According to current report, over Eighty Nine per cent buyers consider the camera as the top specification while buying a smartphone, followed by battery life (87 per cent), RAM (79 per cent) and internal memory (72 per cent), a new report by CyberMedia Research (CMR) said on Monday.

Buyers prefer experimentation over “brand pull” when its comes to smartphones as they become increasingly brand-agnostic, said CMR’s Mobile Industry Consumer Insight (MICI) survey.

- Advertisement -

The survey said their preferences are being driven by factors such as overall product quality (92 per cent), product performance (90 per cent), product aesthetics (82 per cent) and reliable after-sales service, with fast turnaround time (76 per cent).

“In a hyper-competitive market, marked by the smartphone sea of sameness, brands that invest in ensuring product quality and other softer aspects, win big.

“Indian consumers, especially post-millennials and Gen-Z are very demanding. For them, product design, quality, and overall value for money are of critical importance,” said Narinder Kumar, Lead Analyst-IIG, CMR, in a statement.

The survey was conducted across the top eight Indian cities in February 2019 and covered teens and youth between the age group of 15 to 30 from various backgrounds and income levels.

While Samsung, with its vast retail network, scored big on after-sales service, 89 per cent respondents were found to be most loyal to OPPO, followed by Xiaomi and Realme.

“The CMR MICI survey results affirm the importance and passion that consumers invest in and associate with their smartphones. While bigger smartphone brands continue to hold onto their pockets of strength, it is interesting to see Realme outperform the competition,” said Satya Mohanty, Head-User Research Practice, CMR.

alltechng
alltechng
Technology is making life more meaningful, improves productivity... We are tech lovers...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

video

Huawei Mate 40 Pro+ Vs Galaxy Note 20 Ultra Camera Test

Huawei Mate 40 Pro+ Vs Galaxy Note 20 Ultra Camera Test... Hello Guys, In this video we have an In-depth camera comparison between the Huawei...
video

iOS 14.2 Beta 4 is Out! – What’s New?

iOS 14.2 Beta 4 is Out! - What's New? iOS 14.2 Beta 4 released to Developers and Public Beta testers with iOS 14.2 Beta 4...
video

3 weeks with iPhone 11 + Deep Fusion camera test!

3 weeks with iPhone 11 + Deep Fusion camera test!  
video

Bola Tinubu Reacts To Shooting Of Nigerian Protesters At Lekki Toll Gate

Bola Tinubu Reacts To Shooting Of Protesters At Lekki Toll Gate...
video

iOS 14 Battery Tips That Actually Work

iOS 14 Battery Tips That Actually Work...  
error: Alltechng Content is protected !!