In the material about the brand’s history, the German automaker BMW introduced a new logo, which became two-dimensional and more clear, and also lost the usual black rim.
BMW has kept the basic elements and colors white and blue in the updated logo.
According to BMW Senior Vice President Jens Timer, the new logo is transparent for a reason.
It symbolizes openness and clarity, and aims to emphasize the new role of the company, which seeks to become a “brand of relations.”
How the BMW logo design has changed BMW was founded by Swiss engineer Karl Friedrich Rapp in 1916 in the German city of Munich.
Initially, the company was engaged in the manufacture of aircraft engines.
In 1929, BMW began producing the first production car licensed under the British Austin – Dixi 3/15.
According to the official version, the white and blue colors on the BMW logo are taken from the flag of Bavaria.