Home Internet US Senator proposes strict Do Not Track rules

US Senator proposes strict Do Not Track rules

- Advertisement -

Online advertising has become more invasive than ever, and Sen. Josh Hawley (R-MO) announced today that he plans to introduce a bill that would create a Do Not Call list but for data tracking.

Hawley’s Do Not Track Act would, if approved, allow people using an online service to opt out of any data tracking that isn’t necessary for that particular service to properly work. It would create a national list that would provide people with an option to block any secondary data tracking and penalize companies that continued to collect unnecessary data.

- Advertisement -

“Big tech companies collect incredible amounts of deeply personal, private data from people without giving them the option to meaningfully consent,” Hawley said. “They have gotten incredibly rich by employing creepy surveillance tactics on their users, but too often the extent of this data extraction is only known after a tech company irresponsibly handles the data and leaks it all over the internet.”

Hawley’s bill is similar to a draft do-not-track bill published by DuckDuckGo CEO Gabriel Weinberg earlier this month, who presented it as a way to rein in the power of targeted advertising. “People are fed up with Big Tech’s privacy abuses and are actively seeking out ways to protect themselves,” Weinberg said in a statement. “This bill finally closes this Do Not Track loophole while still taking advantage of the signal’s preexisting technical implementation and mainstream consumer adoption.”

The Do Not Track standard was first introduced in 2009, but it fizzled out as browsers and ad networks were unable to come to a consensus about how to treat the opt-out. But millions of users still have their browsers set to Do Not Track, and the new bill would add severe penalties for ignoring the signal. If a company like Google were to knowingly collect secondary datasets from users who opt out, the company would be penalized up to $1,000 a day per person — so long as the total is over $100,000. If a company collected the data unknowingly, it would still be required to pay out $50 a day per person.

Click Here To Visit The leading Education Platform Click Here To Read Latest News in Nigeria
alltechng
Technology has brought joy to the world and make work simple and easier... We are tech lovers........... A PUBLISHER @ ALL TECH NEWS....................

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

5G adoption will enhance digital economy in Nigeria

An IT expert, Mr Jide Awe, on Saturday said that adopting the 5G network would enhance digital economy in Nigeria. Awe made the assertion in...

The end of the MIUI Global Beta program for all devices – Mi Community

Current trend as MIUI is Xiaomi’s heavily customized Android skin for its smartphones and ever since it first started MIUI back in 2010, it...

ICT essential to improve education –

The Proprietor of Legacy Nursery and Primary School, Ilorin, Mr David Olusegun has suggested Information Communication Technology (ICT) as important tools to improve teaching...

Huawei delays its first 5G phone Mate X

Huawei’s first 5G phone, the $2,600 foldable tablet-phone hybrid Mate X, will miss its originally expected June release date in favor of a revised...

Motorola One Action leaked

A render of the One Action has surfaced, showing us what it looks like. The Motorola One Action looks similar to the One Vision announced last month. It...