Why Apple Created ‘Today At Apple’

If you haven’t been following Apple very closely over the past few years, then you might’ve missed just how much their retail stores have changed. You see, in 2014 Tim Cook hired Angela Ahrendts as the company’s new Senior Vice President of Retail and Online Stores.

And she began implementing ideas to not only make it easier to buy products, but also make it easier to learn about products.

And that’s where the concept for ‘Today At Apple’ came from. But what exactly is ‘Today At Apple’? And why is it such a big deal? Well, that’s exactly what we’re going to find out.


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